CMOtech UK - Technology news for CMOs & marketing decision-makers

ROI stories - Page 1

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Over 40% of agentic AI projects set for cancellation by 2027
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digital transformation
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ai
Over 40% of agentic AI projects are predicted to be cancelled by 2027 due to costs, unclear value, and risk issues, finds Gartner research.
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Reality check: Lenovo’s enterprise predictions for 2025 under the microscope
2 days ago
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Organisations in ANZ rapidly boost AI spending and sustainability efforts, while cybersecurity becomes a top priority amid rising threats and regulations.
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EnterpriseDB unveils Postgres AI to boost data sovereignty in EU
Last week
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hybrid cloud
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data analytics
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encryption
EnterpriseDB launches Postgres AI to help European businesses deploy and control AI with data sovereignty across cloud and on-premise environments.
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UK leads Europe in AI investment with Gen AI boosts & big savings
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genai
UK leads Europe in AI investment with 74% of organisations boosting generative AI spending, driving major cost savings and workforce transformation.
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Organisations boost customer education but face scaling hurdles
Last week
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edutech
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martech
New research shows 92% of firms plan to expand customer education in 2025, despite facing challenges scaling programmes and measuring their impact.
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Australian public sector ramps up GenAI amid security, skills gap
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Australian public sector rapidly adopts generative AI, with 94% using it, but faces challenges in infrastructure, security, and skills development for success.
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Satellite IoT market to reach USD $4.7 billion by 2030
Last week
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digital transformation
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iot
The satellite IoT market is set to grow at a 26% CAGR to reach USD $4.7 billion by 2030, driven by tech advances and rising demand for remote connectivity.
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Asia Pacific enterprises shift to genAI spend amid AI cloud push
This month
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data protection
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data analytics
Asia Pacific firms are shifting AI budgets towards generative AI, focusing on boosting productivity and customer experience amid a move to AI-native cloud strategies.
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Adeptia unveils AIDP to boost enterprise document automation
This month
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data analytics
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digital transformation
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rpa
Adeptia launches AIDP, an AI-driven document processing tool, to enhance automation and data accuracy for enterprises in regulated sectors.
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AI cuts invoice processing time at Queensland injury agency
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digital transformation
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ai
Queensland’s National Injury Insurance Scheme has cut invoice processing from five days to under 24 hours using AI, boosting accuracy and staff productivity.
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Taboola’s Predictive Audiences boost conversions & ROI for advertisers
This month
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data analytics
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martech
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ai
Taboola’s new Predictive Audiences tool boosts advertiser ROI by up to 270%, using AI to target high-converting users across its network.
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Apptio launches tools to clarify AI & hybrid IT investment
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hybrid cloud
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apm
Apptio unveils AI TCO & Usage and Hybrid IT TCO Impact tools to boost transparency and control over AI and hybrid IT investment costs.
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Apptio launches new AI & hybrid IT tools for enterprise ROI
This month
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saas
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private cloud
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hybrid cloud
Apptio launches AI TCO & Usage and Hybrid IT TCO Impact tools to help enterprises boost ROI and manage hybrid cloud and AI investments effectively.
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Exclusive: WorkJam’s AI-driven evolution for a smarter frontline
This month
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digital transformation
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ai
WorkJam's frontline platform is revolutionising workplace engagement in APAC, delivering 407% ROI and transforming how businesses connect with staff.
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AI adoption brings strong time & cost savings for UK workers
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digital transformation
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ai
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cybersecurity
AI adoption in UK workplaces saves time and cuts costs, with 72% of users reporting weekly time savings, though security and skills gaps slow use.
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Seventy-four percent of asset tracking projects deliver ROI
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digital transformation
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iot
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cloud services
Research reveals 74% of asset tracking projects deliver expected ROI, with vendor support and system integration key for user satisfaction in various sectors.
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InfoSum unveils Amazon Ads integration for smarter data use
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data privacy
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digital marketing
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privacy
InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.
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Growing AI spend challenges firms as ROI confidence lags
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CloudZero reveals AI spending in software firms is rising sharply, with budgets set to increase 36% in 2025 amid challenges in evaluating ROI and hiring talent.
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The new customer data imperative: Real-life challenges and recommendations
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cx
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personalisation
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
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AI adoption soars as data & personalisation top priorities
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digital transformation
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Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.