The Brief unveils AI toolkit to boost agency content output
The Brief has introduced The Agency Package, a suite of AI-based creative tools developed for advertising and marketing agencies. The new service is aimed at helping agencies meet growing client expectations while operating within limited budgets and increasingly tight timelines.
Efficiency gains
The Agency Package is designed to allow agencies to increase their content output significantly. According to The Brief, agencies can deliver campaign assets up to ten times faster than traditional workflows, with the potential to multiply content creation output by as much as tenfold per month. Most agencies are expected to at least double their current production levels.
Customisation features
The new package enables users to build static, HTML5, or video adverts and export them across major advertising platforms, including Meta, Google, CM360, DV360, and Veeva. Agencies can maintain consistent branding across different client accounts by utilising integrated Custom Brand Kits and centralised management. The package also features multi-seat options, allowing collaborative work across varied client portfolios.
Workflow integration
The Agency Package includes Digital Asset Management (DAM) integration, enabling teams to import assets directly into The Brief's platform. It also offers branded share links to streamline the approval process within an agency's own branded environment. Flexible, credit-based pricing aims to fit both project-based and ongoing operational requirements.
Industry adoption
More than 800 agencies and studios have adopted The Brief's platform, ranging from independent agencies to global networks such as BBDO, Havas Media Network, and Dentsu. The platform is also utilised by nearly 10,000 brands globally. This widespread usage follows The Brief's shift from a focus on advertising automation to becoming an AI-driven platform designed for marketing teams.
AI in creative operations
As agencies try to address reduced budgets and increased demand for personalised content, many are turning to AI solutions. According to the IAB's State of Data 2025 Report, nearly a third of agencies and brands have already integrated AI tools into their creative operations. The Agency Package is intended to help agencies expand adoption of such technology while retaining control over creative output.
User perspective
"The traditional agency model is being squeezed from all sides. The Brief's AI platform enables teams to say 'yes' to more - more clients, more formats, more campaigns - without adding headcount or burning out designers. For many of our agency customers, The Brief has become their best-kept secret - a creative partner that helps them do more with less, even amid constant pressure on teams and budgets. While we built our platform with brands in mind, we know agencies face distinct challenges. That's why we've added tools like branded share links, DAM integration, and expanded brand kits, so agencies can manage multiple clients seamlessly while maintaining their own identity. It means they can focus on what they do best: creating exceptional work, not repetitive tasks," said Tammy H. Nam, CEO, The Brief.
Agencies report changes to their workflows following adoption. Karsh Hagan, a Denver-based creative agency, shared its experience with the platform.
"With The Brief, we've transformed our production workflow overnight," said Nancy Casey Humphrey, Director of Creative and IT Services, Karsh Hagan. "What used to take a week is now done instantly, without sacrificing creative control. Our team stays fully in the driver's seat, producing high-quality HTML banners in-house, faster than ever. The speed, flexibility, and autonomy we've gained have not only elevated our creative output but also turned production into a new revenue stream. The Brief truly understands how agencies work - and moves at our pace," said Casey Humphrey.
