Channel marketing stories - Page 2

Channel partners need to carve out their own space and convince enterprise customers that they are the best avenue to procure cloud services.

Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.

Flashpoint's global channel strategy has yielded remarkable growth, with a 150% boost in partnerships and over 200% rise in channel-driven revenue since 2015.

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

Gartner urges marketing leaders to adopt new, collaborative leadership styles in order to successfully lead agile teams.

Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.

FireEye has made two regional appointments to aid in extending its channel ecosystem in the Asia Pacific region: Sean Kopelke and Lani Edwards.

D-Link Australia appoints Matt Farmer as new national sales director, with focus on connectivity solutions for the smart home.

ICONZ-Webvisions promotes Deidre Steyn, ex-Head of Marketing, to new Country Manager for New Zealand and Australia, based in Auckland.

Former HP executive Joanna Burgess joins Renaissance as Communications and PR Manager, bringing 15 years of marketing expertise to the IT industry leader.