ROI stories - Page 9

In 2024, AI copycats risk losing to innovative competitors as increased ethical checks and a crowded market demand unique, strategic AI applications, not imitation.

Adjust integrates with Google Play Games on PC to boost metrics efficiency for mobile gaming app developers, using Google's Play Install Referrer API to directly attribute installs to PC campaigns.

Despite mixed confidence in return on investment, UK IT decision makers plan to boost artificial intelligence funding in 2024, amidst fears of premature adoption, reveals a study by NetApp and YouGov.

V2 Digital bolsters its leadership with two key appointments, former Microsoft Chief Architect Shane Baldacchino as Director of Cloud, and ex-Servian Director Steve Tzortzidis helming Data and AI.

Fivetran breaks record with 500 data connectors, offering the largest number in the field to aid enterprises in centralising data for AI, predictive analytics and operational use.

A quarter of all eCommerce retailers face a decrease in email deliverability due to failure in meeting the DMARC policy criteria set by Yahoo and Google, warns a study by EasyDMARC.

Despite high expectations, Equipment as a Service makes up less than 1% of 2023 equipment sales amid global interest.

Teradata's ClearScape Analytics showed a massive profitability increase, backed by data scientist productivity, quicker market access, and AI/ML model scalability.

A new study by Forrester Consulting shows Matillion Data Productivity Cloud users experiencing 271% ROI across three years, saving up to 70% of time managing data pipelines.

Cybersecurity provider, Sekuro, offers its innovative Zero Trust Strategy services on AWS Marketplace, making it the first firm to do so in collaboration with CrowdStrike, Zscaler and Okta.

Cisco reveals Motific, a groundbreaking SaaS solution aimed at streamlining and safeguarding GenAI deployment, significantly decreasing timelines and risks, while improving operational metrics.

Lack of digital adoption costs enterprises over $1.14m weekly, despite IT spend set to hit $5 trillion in 2024, finds WalkMe's annual report.

LoRa Alliance annual report reveals a significant increase in global LoRaWAN deployments across varied markets, showcasing vast ROI and fulfilling Industry 5.0 requirements.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

Acumen focuses on developing AI and data solutions to aid consumer brands in aggressive promotional strategies amidst the cost-of-living crisis.

New Relic introduces Pathpoint, an innovative tool for business observability, merging IT data with commercial results for improved customer experiences.

Australian company, Komo Technologies, welcomes accomplished marketing specialist Simon Rollenbeck as its new Head of Marketing to bolster growth strategy and customer engagement.

Swimlane has bolstered its Turbine security automation platform with the introduction of Canvas and Hero AI, aiming to enhance integration and reduce resource usage for security teams.

Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.

Amidst operating turbulence, CFOs in Australia and New Zealand are embracing agility, digital transformation, and supply chain resilience to effectively navigate and leverage business hurdles for growth opportunities.