CMOtech UK - Technology news for CMOs & marketing decision-makers

ROI stories - Page 6

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Teradata appoints Thomas Schröder as Vice President for Europe
Wed, 4th Sep 2024
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data analytics
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ai
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sales
Teradata has named Thomas Schröder as Vice President for Europe, tasking him with spearheading their business across numerous European regions and enhancing AI/ML adoption.
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How financial wellness programs can help companies save big
Thu, 29th Aug 2024
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hcm
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productivity
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support
Implementing financial wellness programs can help Australian companies save significantly by reducing absenteeism and staff turnover, boosting productivity.
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DoubleVerify's new APAC guide to boost advertising ROI
Thu, 29th Aug 2024
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martech
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social media
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fraud
DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.
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Salesforce to launch autonomous AI agents for sales teams in October
Tue, 27th Aug 2024
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martech
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cdp
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ai
Salesforce has unveiled new AI sales tools: Einstein SDR Agent and Sales Coach Agent. Launching in October, these agents aim to boost sales efficiency.
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The three things businesses are getting wrong with automation
Fri, 23rd Aug 2024
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it automation
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partner programmes
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productivity
Many businesses are failing in their automation efforts due to poor diagnostics, a narrow focus on FTE boosts, and reactive project approaches, warns expert Ryan Stuchbery.
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Gartner unveils top 25 disruptive technologies for 2024
Thu, 22nd Aug 2024
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digital twins
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genai
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ai
Gartner's 2024 Hype Cycle spotlights 25 disruptive technologies set to transform business, including autonomous AI, developer productivity, and human-centric security.
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Manufacturers leveraging observability for AI & IoT advancements
Wed, 14th Aug 2024
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cx
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martech
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iot
Manufacturers are investing heavily in observability to boost security, AI, and IoT, with 65% reporting improved issue resolution, states a New Relic report.
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Survey: payment choices drive 76% of consumer exits
Tue, 13th Aug 2024
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blockchain
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defi
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developers
A study by Applause has found that 76% of consumers abandon transactions if their preferred payment method is unavailable, impacting retailers significantly.
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Hospital data centre upgrades to boost energy efficiency
Thu, 1st Aug 2024
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power / energy
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secure i.t. environments
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ups
Secure I.T. Environments has completed energy-efficient upgrades to St Marys Hospital's data centre, promising an ROI in under 1.8 years due to reduced costs.
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Hitachi Vantara launches new AI solutions & discovery service
Mon, 29th Jul 2024
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storage
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financial systems
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genai
Hitachi Vantara launches Hitachi iQ and a new AI Discovery Service, addressing the gap between AI prioritisation and infrastructure readiness revealed by a recent survey.
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30% of GenAI projects to be abandoned by 2025 says Gartner
Mon, 29th Jul 2024
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genai
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ai
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ai models
At least 30% of generative AI (GenAI) projects will be abandoned after proof of concept by the end of 2025, due to poor data quality, inadequate risk controls.
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Digital marketing challenges persist for Singapore companies
Thu, 25th Jul 2024
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crm
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martech
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cdp
While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.
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CFOs & CIOs in ANZ align to optimise tech investments
Thu, 25th Jul 2024
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cx
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martech
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financial systems
A new report reveals CFOs and CIOs in ANZ are tightening collaborations to ensure technology investments deliver tangible business results.
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The truth about SD-WAN and how it can support businesses as they digitally transform
Wed, 24th Jul 2024
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uc
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network infrastructure
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digital transformation
As businesses embrace digital transformation, SD-WAN provides agile, secure networking solutions, debunking myths about latency and separate security needs.
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Unification over best-in breed: Why is an integrated tech stack key to business growth?
Wed, 24th Jul 2024
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cx
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martech
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hcm
Australian small and medium businesses are turning to integrated tech stacks to streamline operations, enhance collaboration, and drive growth amid economic volatility.
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The surprising soft ROI of cloud ERP systems
Tue, 23rd Jul 2024
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iot
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ai
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collaboration
Despite the clear financial benefits of cloud ERP systems, a new study reveals that the softer, less tangible returns may be even more impactful for businesses.
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ACE emphasizes need for strategic Copilot adoption plans
Tue, 23rd Jul 2024
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it training
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data analytics
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planning
ACE stresses the importance of a strategic plan for adopting Microsoft’s Copilot AI, warning against haphazard roll-outs that waste resources.
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How the Modern CFO can collaborate with IT for better cloud efficiency
Mon, 22nd Jul 2024
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cloud services
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cfo
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transparency
As the digital landscape evolves, CFOs must increasingly collaborate with IT to manage cloud costs and maximise efficiency, driving strategic ROI.
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The mindset and skills every SME should invest in NOW to succeed in future
Thu, 18th Jul 2024
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data analytics
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martech
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ai
In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.
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UK tech executives confident in AI skills but ROI concerns persist
Tue, 16th Jul 2024
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devops
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apm
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data privacy
A new AI survey reveals 85% of UK tech leaders hail their AI skills but face budget, talent, and complexity barriers, with mixed ROI views.