Algomarketing joins UKAI to tackle UK’s AI skills shortage

Algomarketing has joined UKAI, the United Kingdom's artificial intelligence trade association, with a focus on advancing enterprise adoption of AI as businesses face skills shortages.

The decision by Algomarketing, a global firm specialising in embedding AI-enabled marketers into businesses, comes amid growing concerns over the availability of AI-skilled talent within the UK workforce. Results from a 2024 survey conducted by Access Partnership and Amazon Web Services (AWS) indicated that while half of UK employers surveyed now see hiring AI-skilled staff as a priority, 75% report difficulties in finding suitable candidates.

The same study suggested that AI implementation is on track to transform productivity and job functions across the UK by 2028, but a persistent lack of qualified professionals could hinder progress in the sector.

Industry collaboration

UKAI acts as the representative body for AI businesses, facilitating discussion with government and directing industry standards to ensure that the UK maintains a strong position in the development and adoption of artificial intelligence globally. Through Algomarketing's membership, the firm gains access to UKAI's growing network, as well as a platform through which to influence the evolving conversation on AI within enterprise settings.

The company has begun contributing to UKAI's enterprise AI adoption working group, launched to provide policy guidance, develop relationships with decision-makers integrating AI systems, and serve as a recognised forum for insights on organisational AI transformation.

As part of the working group, Algomarketing will collaborate on UKAI's key research report examining enterprise-level AI adoption alongside other member organisations. This role places Algomarketing among influential business figures and policymakers focused on the standards and frameworks governing AI in the workplace.

Access and influence

Through its UKAI membership, Algomarketing will participate in a range of events and discussions, including sessions with notable figures in technology, public policy, and the creative industries. Previous UKAI gatherings have featured participants such as Bruce Reed, White House Deputy Chief of Staff; Peter Danenberg of DeepMind; and Dennis Kooker of Sony Music.

There is also scope for Algomarketing to engage with UKAI's advisory panel, further establishing its presence within the national AI landscape. The company's involvement is expected to contribute to the broader dialogue on responsible and effective integration of AI across different sectors.

Executive perspectives

Yomi Tejumola, Founder and CEO of Algomarketing, commented: "This is a strong strategic opportunity to position Algomarketing as a thought leader alongside global enterprises driving AI adoption. With the UK facing a major AI skills gap, our focus on embedding AI-enabled marketers directly into organisations means we can help businesses move beyond strategy and achieve execution at scale."

Tim Flagg, CEO of UKAI, provided further remarks on the firm's entry into the association.

"We are very pleased to welcome Algomarketing to UKAI. Its model of embedding AI-savvy marketing talent to help organisations scale with greater impact adds an important perspective to our network. As a member, the company will help shape standards, governance, and practical frameworks for AI adoption across marketing, operations, and beyond. We look forward to Algomarketing's contributions as UKAI continues to position the UK as a global leader in responsible and effective AI adoption."

Market context

Algomarketing's UKAI membership aligns with a wider trend towards private sector and industry group collaboration to address skills shortages and support the adoption of AI technology in business operations. As AI is expected to affect job roles and deliver productivity gains, the involvement of organisations such as Algomarketing is seen by stakeholders as a key piece of the AI adoption puzzle, bringing pragmatic experience of embedding AI-oriented talent into established businesses.

The ongoing shortage of qualified AI professionals remains a significant issue for UK enterprises, according to recent industry research. The companies and associations involved in these efforts continue to highlight the need for the development of standards, knowledge-sharing, and practical solutions as the UK transitions further into AI-powered ways of working.