Awin unveils tools to speed affiliate campaign setup

Awin has upgraded its affiliate marketing platform with a new Campaign Builder and an expanded recommendations system that suggests potential partners within the product interface.

Awin said the Campaign Builder cuts campaign set-up time from hours to minutes. Enhanced Partnership Recommendations can surface up to 250 potential partner opportunities a day for advertisers, alongside a shorter shortlist of top matches.

The update comes as marketing teams face tighter scrutiny over performance measurement and budget control. Performance-based channels are projected to take a larger share of ad spend over the next few years, while executives increasingly demand clearer reporting on return on investment.

Campaign setup

The Campaign Builder is designed to standardise campaign configuration. Users enter core parameters such as goals, target audiences and preferred success metrics, and the system generates a tailored dashboard.

Awin positioned the feature as a way to reduce manual work and simplify day-to-day optimisation. The dashboard brings campaign information into one place instead of spreading it across multiple reports.

Recommendations also appear within the dashboard, allowing advertisers to act on suggestions without exporting data or switching screens.

Partner matching

The upgraded recommendations system uses Awin Intelligence, the company's recommendation engine, to match potential partners to an advertiser's stated objectives.

For each campaign, the platform surfaces four top matches based on goal alignment, according to Awin. It also provides a curated list of up to 250 partner opportunities each day, drawn from its network.

The dashboard shows relationship metrics including average order value, commission, clicks and transactions. Users can approve or decline recommended partners from the same interface.

Reporting changes

The wider update also includes unified performance reporting and customisable dashboards, which Awin said are intended to deliver faster insight into marketing performance.

Teams can align dashboards with their own goals and measurement preferences, improving visibility into performance and giving them more control over execution.

Publisher tools

The update includes new tools for publishers and creators, who use the platform to promote advertiser products and earn commission.

Awin has introduced personalised storefronts that publishers can customise with their own branding. It also linked the change to product discovery via an Explore search function, which lets users add products across multiple categories.

Awin also added tracking transparency features. New API updates include link-status and tracking-transparency tools designed to provide real-time visibility into advertiser link health and the tracking methods in use.

AI support

Awin is continuing the roll-out of its AI chatbot, Ava. The assistant launched in 2025 and is now available to all publishers and advertisers across more than 20 countries, including the UK, the US and markets across Europe.

Awin said Ava provides instant responses to common platform queries and has resolved more than 80% of queries to date. It also said support-ticket response times have fallen to an average of 30 seconds.

Awin counts more than 30,000 customers, including Currys, Sephora, MyProtein and Boohoo.

Chief executive Adam Ross said the upgrade is designed to shorten the time required to launch and manage affiliate activity.

"These advancements strengthen the platform's role as a valuable strategic partner for brands, helping them navigate affiliate marketing with more clarity and control, turning campaign set up and partner research from hours to minutes," Ross said.

Ross said he expects demand for measurement and operational efficiency to remain central as brands increase investment in partner marketing.

"The enhancements address key operational and commercial barriers that our customers face when scaling their businesses. As investment in this space grows, we're proud to continue delivering the tools that allow brands to seize smarter growth opportunities with greater transparency in one of digital marketing's fastest-rising channels," he said.