CMOtech UK - Technology news for CMOs & marketing decision-makers

ROI stories - Page 4

Story image
Hitachi launches AI platform with NVIDIA to enhance GenAI
Wed, 20th Nov 2024
#
storage
#
data analytics
#
digital transformation
Hitachi Vantara has launched Hitachi iQ, integrating NVIDIA HGX to enhance AI infrastructure and address companies' growing AI implementation needs.
Story image
Organisations struggle with GenAI ROI despite strategies
Tue, 19th Nov 2024
#
digital transformation
#
partner programmes
#
genai
A global study by NTT DATA reveals organisations struggle to align AI strategies with business goals, hampering ROI despite widespread GenAI investment.
Story image
StackAdapt & Shopify integrate for advanced ad targeting
Tue, 19th Nov 2024
#
cx
#
martech
#
commerce systems
StackAdapt has integrated with Shopify, enabling over 100,000 Australian merchants to harness advanced ad targeting through a simplified pixel onboarding process.
Story image
Avanade report: mid-market firms embrace AI despite hurdles
Mon, 18th Nov 2024
#
data analytics
#
digital transformation
#
genai
Avanade's new Trendlines report reveals mid-market firms are eager to adopt AI despite facing significant challenges in achieving sustainable success.
Story image
Australian CFOs concerned about AI value in investment
Sat, 16th Nov 2024
#
risk & compliance
#
ai
#
investment
A survey reveals Australian CFOs are uneasy about AI's ROI, with 77% deeming their organisations ineffective in realising its potential.
Story image
Zendesk unveils AI Dynamic Pricing Plan for flexibility
Fri, 15th Nov 2024
#
cx
#
martech
#
hcm
Zendesk unveils its AI Dynamic Pricing Plan, enabling businesses to flexibly invest in AI and automation to meet evolving service needs.
Story image
Zendesk unveils AI dynamic pricing for flexible integration
Tue, 12th Nov 2024
#
cx
#
martech
#
ai
Zendesk has launched a pioneering AI Dynamic Pricing Plan, allowing businesses to flexibly integrate AI and human agents, enhancing customer service strategies.
Story image
Brightcove unveils Marketing Insights to boost video ROI
Tue, 12th Nov 2024
#
martech
#
partner programmes
#
digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
Story image
Salesforce unveils Agentforce to revolutionise AI agents
Tue, 5th Nov 2024
#
cx
#
martech
#
cdp
Salesforce has unveiled Agentforce, a groundbreaking AI platform enabling businesses to deploy autonomous agents for enhanced efficiency and customer satisfaction.
Story image
BlackLine honoured with 2024 awards from TrustRadius & G2
Wed, 30th Oct 2024
#
cx
#
dei
#
martech
BlackLine has garnered the 2024 TrustRadius 'Tech Cares' and 'Buyer's Choice' awards, along with G2's Best Accounting & Finance Software title, marking five years of recognition.
Story image
Anchora achieves Adobe Journey Optimiser specialisation
Wed, 30th Oct 2024
#
uc
#
cx
#
martech
Anchora has secured its position as the first agency in the Asia-Pacific to achieve Adobe Journey Optimiser Specialisation, enhancing client marketing success.
Story image
LogicMonitor highlights real-world success with AI-driven IT operations
Tue, 29th Oct 2024
#
network infrastructure
#
aiops
#
ai
LogicMonitor's recent webinar showcased how AI is transforming IT operations, highlighting real-world successes and insights from industry leaders.
Story image
Seismic launches new enablement tools in Fall 2024 release
Fri, 25th Oct 2024
#
data analytics
#
cx
#
martech
Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.
Story image
ServiceNow & Rimini Street partner for ERP modernisation
Thu, 24th Oct 2024
#
digital transformation
#
hcm
#
rpa
ServiceNow and Rimini Street have teamed up to modernise ERP systems with an AI solution, promising cost-effective upgrades and enhanced innovation.
Story image
Teradata enhances AI with new BYO-LLM feature & NVIDIA tech
Wed, 9th Oct 2024
#
data analytics
#
genai
#
data privacy
Teradata unveils enhanced capabilities for VantageCloud Lake, enabling organisations to deploy generative AI via open LLMs, boosting efficiency and ROI.
Story image
Bain, Kantar, and Qualtrics launch global standards for CX
Tue, 8th Oct 2024
#
cx
#
martech
#
partner programmes
Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.
Story image
Aussie firms lead AI shift with strong digital literacy push
Fri, 4th Oct 2024
#
ai
#
management
#
digital literacy
Australian companies outpace US, UK, and Europe in AI readiness, with 90% prioritising AI literacy and GTM leaders gearing up for a 20% tech investment increase by 2025.
Story image
CloudBolt unveils AI-driven platform for cloud optimisation
Wed, 2nd Oct 2024
#
virtualisation
#
private cloud
#
paas
CloudBolt's new platform leverages AI and ML to tackle soaring cloud costs and complexity, marking a significant leap in 3rd-generation FinOps solutions.
Story image
ANZ leaders invest USD$15 million in generative AI for 2024
Wed, 2nd Oct 2024
#
genai
#
ai
#
software development
Australia and New Zealand are outpacing the world in generative AI investment, committing USD$15 million in 2024, surpassing the global average.
Story image
Why affiliate programmes aren’t just for big businesses
Mon, 30th Sep 2024
#
martech
#
partner programmes
#
marketing strategy
Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.