CMOtech UK - Technology news for CMOs & marketing decision-makers

ROI stories - Page 4

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How to avoid unintended complexity when streamlining operations with the cloud
Tue, 28th Jan 2025
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data analytics
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digital transformation
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partner programmes
As Australian cloud spending surpasses AUD $23 billion, organisations struggle with complexity, risking costly missteps while seeking simpler operations.
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Equativ updates Maestro platform for better ad management
Mon, 27th Jan 2025
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martech
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cleantech
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sustainability
Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.
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AI in 2025: Multi-modal, data access, & infrastructure
Mon, 27th Jan 2025
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storage
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aiops
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llms
Haoyuan Li, CEO of Alluxio, predicts that by 2025, multi-modal training and innovative data strategies will reshape AI infrastructure and its deployment.
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T-Mobile acquires Vistar to revolutionise DOOH sector
Wed, 22nd Jan 2025
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martech
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customers
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digital media
T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.
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Canadian firms to boost AI investments significantly by 2025
Tue, 21st Jan 2025
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hybrid cloud
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digital transformation
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open source
A recent IBM study reveals that 56% of Canadian IT leaders intend to boost AI investments in 2025, focusing on innovation and productivity amidst gradual ROI.
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SandboxAQ secures $300m to advance AI quantum tech
Thu, 26th Dec 2024
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llms
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ai
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cybersecurity
SandboxAQ has secured over $300 million in funding, bringing its pre-money valuation to $5.3 billion as it advances in AI and quantum technology.
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Akamai reveals $9.6m benefit and 152% ROI from Guardicore use
Thu, 19th Dec 2024
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firewalls
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advanced persistent threat protection
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breach prevention
A recent Forrester study reveals Akamai's Guardicore Segmentation solution offers organisations a USD $9.6 million benefit over three years and 152% ROI.
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APAC enterprises to prioritise AI ROI by 2025, says report
Thu, 19th Dec 2024
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digital transformation
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cx
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martech
A new report indicates that over half of Asia-Pacific enterprises expect to optimise AI investments for better long-term ROI by 2025, moving beyond initial trials.
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AI's impact on cybersecurity: challenges & strategies
Tue, 17th Dec 2024
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advanced persistent threat protection
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genai
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data privacy
As AI's influence grows, the cybersecurity landscape will face new regulations and challenges by 2025, urging firms to adapt to dynamic compliance measures.
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Canto launches platform to aid in digital asset management
Thu, 12th Dec 2024
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digital transformation
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cx
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martech
Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.
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AI data challenges top priority for 41% of Australian firms
Wed, 11th Dec 2024
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storage
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devops
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financial systems
A new survey reveals that while 41% of Australian firms prioritise data for AI projects, many lack essential data management practices.
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Australian firms forecast 15% growth with tech focus
Wed, 11th Dec 2024
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ai
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cybersecurity
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analyst report
Australian firms are poised for 15% growth in 2025, driven by investments in technology, with 92% planning to maintain or increase software budgets.
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Analytic Partners strengthens APAC leadership with new roles
Thu, 5th Dec 2024
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cfo
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leadership
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woolworths
Analytic Partners has promoted Paul Sinkinson to Managing Director, APAC, and appointed Nikki Taylor as Director of Marketing for the region.
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Avanade advises mid-market firms to rethink AI strategies
Tue, 3rd Dec 2024
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ai ethics & governance
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avanade
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roi
Avanade is urging mid-market firms to rethink AI adoption, focusing on a people-centric approach amid concerns over job displacement and workplace dynamics.
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Surveil & AI4SP join forces to guide AI transformations
Mon, 2nd Dec 2024
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saas
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data analytics
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digital transformation
Surveil and AI4SP have formed a global partnership to help organisations navigate responsible AI adoption amid budget constraints, aiming for transformational change.
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SALESmanago acquires Leadoo to expand European presence
Fri, 29th Nov 2024
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saas
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cx
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martech
SALESmanago has acquired Leadoo to enhance its Customer Engagement Platform, aiming to solidify its presence in Europe's marketing technology sector.
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GroupBy & Topsort unite to enhance retail media sales
Tue, 26th Nov 2024
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cx
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martech
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ecommerce
GroupBy and Topsort have formed a strategic partnership to enhance retailers' sponsored product displays, aiming to boost revenue and streamline eCommerce operations.
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Lánluas guide helps public sector maximise ERP investments
Fri, 22nd Nov 2024
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edutech
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digital transformation
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rpa
Lánluas Consulting's new guide aims to empower public sector finance teams in optimising digital investments and enhancing operational efficiency.
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Survey finds strengthened CFO-CIO ties boost business outcome
Fri, 22nd Nov 2024
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saas
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erp
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ai
A new survey reveals that over 86% of CFOs and CIOs in EMEA report stronger ties, with 43% linking this to enhanced business outcomes.
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Weee! partners with Topsort to boost retail media strategy
Fri, 22nd Nov 2024
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devops
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cx
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martech
Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.