CMOtech UK - Technology news for CMOs & marketing decision-makers

ROI stories - Page 5

Techday 78199c9544fc931e7846
Weee! partners with Topsort to boost retail media strategy
Fri, 22nd Nov 2024
#
devops
#
cx
#
martech
Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.
Techday b3a57f21f5c1b89276e6
AI & cybersecurity trends to watch for in 2025
Thu, 21st Nov 2024
#
saas
#
mfa
#
cloud security
Mike Britton of Abnormal Security forecasts that by 2025, cybercriminals will adapt to multi-factor authentication as attacks on SaaS grow increasingly sophisticated.
Techday 73017ece6470cb9dbf3e
New Relic report: Observability quadruples retail ROI
Thu, 21st Nov 2024
#
ai
#
ecommerce
#
cloud services
New Relic's latest report reveals that investing in observability solutions can deliver a fourfold return for retail businesses by enhancing customer interactions.
Techday d827fa2e348085c3373c
Hitachi launches AI platform with NVIDIA to enhance GenAI
Wed, 20th Nov 2024
#
storage
#
data analytics
#
digital transformation
Hitachi Vantara has launched Hitachi iQ, integrating NVIDIA HGX to enhance AI infrastructure and address companies' growing AI implementation needs.
Techday bff418fb6ae476c612b6
Organisations struggle with GenAI ROI despite strategies
Tue, 19th Nov 2024
#
digital transformation
#
partner programmes
#
genai
A global study by NTT DATA reveals organisations struggle to align AI strategies with business goals, hampering ROI despite widespread GenAI investment.
Techday 10a0d999e55d021ad3c6
StackAdapt & Shopify integrate for advanced ad targeting
Tue, 19th Nov 2024
#
cx
#
martech
#
commerce systems
StackAdapt has integrated with Shopify, enabling over 100,000 Australian merchants to harness advanced ad targeting through a simplified pixel onboarding process.
Techday fb696e8473183a293961
Avanade report: mid-market firms embrace AI despite hurdles
Mon, 18th Nov 2024
#
data analytics
#
digital transformation
#
genai
Avanade's new Trendlines report reveals mid-market firms are eager to adopt AI despite facing significant challenges in achieving sustainable success.
Techday 29e81955d50330bd5a3f
Australian CFOs concerned about AI value in investment
Sat, 16th Nov 2024
#
risk & compliance
#
ai
#
investment
A survey reveals Australian CFOs are uneasy about AI's ROI, with 77% deeming their organisations ineffective in realising its potential.
Techday 9e72fcc51fe8cb1ed898
Zendesk unveils AI Dynamic Pricing Plan for flexibility
Fri, 15th Nov 2024
#
cx
#
martech
#
hcm
Zendesk unveils its AI Dynamic Pricing Plan, enabling businesses to flexibly invest in AI and automation to meet evolving service needs.
Techday 6e8586376dc4e2d0860b
Zendesk unveils AI dynamic pricing for flexible integration
Tue, 12th Nov 2024
#
cx
#
martech
#
ai
Zendesk has launched a pioneering AI Dynamic Pricing Plan, allowing businesses to flexibly integrate AI and human agents, enhancing customer service strategies.
Techday 22446a98dd42b7a87d03
Brightcove unveils Marketing Insights to boost video ROI
Tue, 12th Nov 2024
#
martech
#
partner programmes
#
digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
Techday 6dec40a92d110bf84e52
Salesforce unveils Agentforce to revolutionise AI agents
Tue, 5th Nov 2024
#
cx
#
martech
#
cdp
Salesforce has unveiled Agentforce, a groundbreaking AI platform enabling businesses to deploy autonomous agents for enhanced efficiency and customer satisfaction.
Techday dc5395d61d9c9cb64e80
BlackLine honoured with 2024 awards from TrustRadius & G2
Wed, 30th Oct 2024
#
cx
#
dei
#
martech
BlackLine has garnered the 2024 TrustRadius 'Tech Cares' and 'Buyer's Choice' awards, along with G2's Best Accounting & Finance Software title, marking five years of recognition.
Techday d3ebc83dfcd98c15fe1e
Anchora achieves Adobe Journey Optimiser specialisation
Wed, 30th Oct 2024
#
uc
#
cx
#
martech
Anchora has secured its position as the first agency in the Asia-Pacific to achieve Adobe Journey Optimiser Specialisation, enhancing client marketing success.
Techday b68e9a48ecfd5a19c5c7
LogicMonitor highlights real-world success with AI-driven IT operations
Tue, 29th Oct 2024
#
network infrastructure
#
aiops
#
ai
LogicMonitor's recent webinar showcased how AI is transforming IT operations, highlighting real-world successes and insights from industry leaders.
Techday 054cd5c431e37fcf960b
Seismic launches new enablement tools in Fall 2024 release
Fri, 25th Oct 2024
#
data analytics
#
cx
#
martech
Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.
Techday 5cedf083e1a270798645
ServiceNow & Rimini Street partner for ERP modernisation
Thu, 24th Oct 2024
#
digital transformation
#
hcm
#
rpa
ServiceNow and Rimini Street have teamed up to modernise ERP systems with an AI solution, promising cost-effective upgrades and enhanced innovation.
Techday f7d2dfa7941f11aa409d
Teradata enhances AI with new BYO-LLM feature & NVIDIA tech
Wed, 9th Oct 2024
#
data analytics
#
genai
#
data privacy
Teradata unveils enhanced capabilities for VantageCloud Lake, enabling organisations to deploy generative AI via open LLMs, boosting efficiency and ROI.
Techday 3acba9dddae6c130a4de
Bain, Kantar, and Qualtrics launch global standards for CX
Tue, 8th Oct 2024
#
cx
#
martech
#
partner programmes
Bain, Kantar, and Qualtrics unveil updated Global Standards for Customer Experience following extensive consultation, aiming to enhance CX across industries.
Techday 09d545064f258e4f7f72
Aussie firms lead AI shift with strong digital literacy push
Fri, 4th Oct 2024
#
ai
#
management
#
digital literacy
Australian companies outpace US, UK, and Europe in AI readiness, with 90% prioritising AI literacy and GTM leaders gearing up for a 20% tech investment increase by 2025.